The Case for Service Design

The Developing New Services [PDF 985K] presentation I linked to yesterday deserves a post of its own. Rae and Ogilvie make a pretty good case for service design and provide some other great examples to check out.

Enterprise, Starbucks, Progressive, OnStar, Netflix and Acela.


  1. Great presentation Jeff! It’s a nice overall birdeye view on Service Design.




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