Prototyping Services

Came across an article in the Financial Times about London-based PA Consulting Group using Second Life to prototype new services.

…we have a model of a bank branch that allows us to experiment with scenarios around user experience–how people would interact with components of the bank branch and bank staff. We use it to demonstrate how you can use the Second Life medium for modelling expensive and time-consuming real-life investment.

Here’s a link to the bank prototype in Second Life.

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