Service Prototyping

Peer Insight’s Jeneanne Rae in Business Week
Seek the Magic with Service Prototypes

Good service prototypes appeal to the emotions and avoid drawing attention to features, costs, and applications that can clutter the conversation and derail the excitement factor. Storytelling, vignettes, cartoons, amateur videos–all are low-budget tools that bypass the intellectual “gristmill” and go straight to the heart.




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