Adam Lawrence reports on a new type of car dealership over on the Work Play Experience blog. Rather than selling cars from a particular manufacturer (Mersedes-Benz, BMW, Volkswagen), they focus on a particular segment of the market:
At familycars.de the concept is far smarter. They sell only family cars — from a bunch of different manufacturers, and out of a single showroom. The whole experience is well designed – with activities for kids, childcare, family-friendly opening times (a miracle in regimented Germany), play areas inside and out, free dvd players for those long journeys – and even family-oriented financing.