Archi-Tech Experience Design Issue
September’s Archi-Tech magazine contains three articles on experience design. They’re focused on a particular facet of experience design as immersive event, steeped in the tradition of theater qua Pine and Gilmore.
Experience design is the process of creating storytelling in space. It transcends the surface and medium to consider every sense and space. Seamlessly integrated into their environments, narratives unfold across different media surfaces and play with perception. Such stories can deliver experiences that are scripted and cinematic as well as highly personalized and choreographed. These exchanges can be passive or interactive, entertaining or informative, didactic or ambient.
Rather than a product, experience design is a hybrid design methodology that merges cinematic storytelling, motion graphics content, emerging technologies, and architecture through a highly collaborative and multidisciplinary process. Bringing together designers, animators, architects, thinkers, filmmakers, producers, writers, technologists, programmers, and futurists, experience design becomes a catalyst for collaboration and innovation.