Art & Science of Service Conference
I’m not sure what to think of the Art & Science of Service conference. It’s co-sponsored by IBM and has a definite service science vibe to it, but pickings are pretty slim this side of the Atlantic. There’s no mention of design anywhere in the program but Shelley Evenson from the School of Design at Carnegie Mellon is co-chairing the conference.
Last year, the conference changed its name briefly to the Logic and Science of Service, but that apparently didn’t take so they’re back to viewing it as art and science:
Service innovation takes many forms, including organizational and entrepreneurial. As a result, for many, service innovation is considered to be more of an art form than a science. However, significant progress has been made recently in developing technical tools and techniques that facilitate the development of innovative services through a more structured approach. Thus it can be considered both an art and a science. The focus of this year’s meeting, therefore, is to better define and understand service innovation and its challenges going forward.
There’s not much information on the current conference website. It’s scheduled for June 17-19, 2009 in Waltham, MA at Bentley University. Judging by prior conferences it should be fairly inexpensive, as conferences go.
The prior conference websites give a bit of context.
- 2008 Honolulu: University of Hawaii
- 2007 Pittsburgh: Carnegie Mellon University
- 2006 Madrid: Instituto de Empresa
Past speakers include Jeneanne Rae, Mark Jones, Shelley Evenson, Robert Glushko, Stephen Vargo and Birgit Mager.