Over the last ten years, live|work – the Service Design consultancy we founded – has been working with organisations in both the public and private sectors to enable them to move beyond the industrial, product-fixated mindset. As opposed to industrial or ‘product thinking’ we call our approach Service Thinking. Service Thinking places people, networks and sustainability at the core of how we design and innovate services. The application of Service Thinking can help transform our organisations and economies.
They’ve been talking about this topic for a while now in various publications and interviews, but the current article helps to encapsulate their argument.