Designing Service Design Principles

Nick Marsh of choosenick.com shares a detailed analysis of his experience with the formulation of service design principles as a designer at Engine:

Good service design principles are like miniature, robust, flexible briefs. Like all good briefs, they should both inspire and regulate decision making within the design and service programme. All designs generally benefit from an underlying order that creates an extensible logic for creativity (examples include grid systems or ‘design language’), but principles are especially important in service design activity.

He covers three broad types of principles for service design projects: research principles, design principles and service delivery principles. He also compares these types of principles to brand values and outlines areas of intersection.

The post wraps up with four five pointers for creating good principles and some tips for judging success.

[via Experentia]




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