Designing Service Design Principles

Nick Marsh of shares a detailed analysis of his experience with the formulation of service design principles as a designer at Engine:

Good service design principles are like miniature, robust, flexible briefs. Like all good briefs, they should both inspire and regulate decision making within the design and service programme. All designs generally benefit from an underlying order that creates an extensible logic for creativity (examples include grid systems or ‘design language’), but principles are especially important in service design activity.

He covers three broad types of principles for service design projects: research principles, design principles and service delivery principles. He also compares these types of principles to brand values and outlines areas of intersection.

The post wraps up with four five pointers for creating good principles and some tips for judging success.

[via Experentia]

    Leave a Reply

    Fill in your details below or click an icon to log in: Logo

    You are commenting using your account. Log Out /  Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out /  Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out /  Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out /  Change )


    Connecting to %s