I’m a little surprised to see Design for Service listed on a Top 10 UX Blog roundup. I appreciate the shout-out and I follow many of the blogs on that list myself but I want to be clear:
This isn’t a UX blog.
I’m sorry if that seems less than gracious. Many aspects of the design of services seem closely aligned with Don Norman’s original conception of the term “user experience” in the mid-nineties but since then UX has metastasized and become largely conflated with the digital domain. Interaction design is limited by a similar set of perceptions.
Service design has been around much longer than either of these practices but it’s only now coming into the mainstream. This is a critical moment. Service design needs to keep UX at arm’s length to avoid suffering the same tragic fate.
That’s why I don’t write about Flickr or Facebook or any of the myriad digital services that exist out there.
I value UX Design and when I’m not wearing my service design hat you’ll frequently find me working in that context. Digital products certainly need our attention.
But that’s not what this blog is about.