Focusing Design Solutions on Social Problems

Alice Rawsthorn profiles Copenhagen-based ReD Associates in the New York Times for an article entitled Focusing Design Solutions on Social Problems.

The article includes a nice overview of the intersection between design and social science:

You are not taught design thinking at university, and you are not taught social science in design school, so the designer and the social scientist need each other to come up with good results,” said Filip Lau, a partner of ReD. “Designers have a more holistic world view, and context has a higher priority. But I guess the most important contribution they make is in creating solutions. Designers are taught to create, and social scientists to criticize what already exists. When we need to go from ‘insight’ to ‘solution,’ designers are indispensable.

This is Rawsthorn’s third article on emerging practices in design. She previously covered live|work and Participle for the International Herald Tribune.

[via Redjotter]

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