Service Design: Key Methods and Strategies
This seminar will focus on practical methods and strategies that professionals can use to deliver great service experiences. Through case studies and interactive sessions, the seminar will also show how to employ customer centric approaches to innovate services, from empathic techniques to uncover what customers want through to co-creation and creative methods to develop new service propositions. Participants will not only learn how to develop customer-facing propositions, but also understand what needs to happen behind the scenes to ensure a good service performance.
The seminar is scheduled for September 16-17, 2009. Cost is $785 for DMI members; $875 for non-members.