Art and Science of Service

Bob Cooper posts a wrap up of the Art and Science of Service conference held last week at Bentley University. Cooper presented a workshop on Identifying New Service Revenue Opportunities. Jon Campbell and Craig LaRosa from Continuum also hosted a workshop on service design, continuing their foray into the practice with “Design Thinking Applied to Service,” which sounds similar to their workshop last month in Rhode Island. A glance though a few of the presentations leaked onto the net resonates a heavy service science vibe, with IBM leading the charge.

The conference doesn’t seem to have had that high a profile with designers (virtually zero buzz about it on Twitter/blogs/etc) but I’m not sure we’re the ones who need convincing. Outside of healthcare, service design is barely on the radar for businesses or the public sector here in the US.




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