Answering the Call to Service Design
AIGA Voice features an interview with my friend Phi-Hong Ha entitled Answering the Call to Service Design. She talks with Steven Heller about the “what” and the “why” of service design and delves a bit further into the “how.”
Phi-Hong is teaching a class on the subject next fall at SVA in New York and in this interview she considers three principles for learning and practicing service design:
- Embrace people, emphasizing the user-centered nature of the discipline across a wide range of stakeholders — not just customers but employees as well.
- Learn from others, emphasizing the cross-disciplinary nature of service design and the extensive cross-pollination required for most projects.
- Make it visual, emphasizing our strength in form-giving and holistic visualization when dealing with the intangible nature of experience.
Service design is still making in-roads into the design community here in the US and these kinds of interviews are a great way to get the word out. Way to go Phi!