Service Design in The Guardian
Over the weekend the UK Guardian released a preview of their service design supplement online. The paper hits newsstands today but for anyone who doesn’t live on that side of the Atlantic the service design network has a copy of the print edition [PDF 2.1MB] available on their website.
I’m not very familiar with the Guardian or with the UK press in general so I’m not sure how to feel about a ten-page advertisement for service design masquerading as a newspaper. On the one hand, this is absolutely the best promotion for service design anyone could ask for. It’s the perfect balance of high-level overview and easy-to-understand examples, and it gives service designers something to evangelize. In that regard it far surpasses any of Alice Rawsthorn’s writeups in the Tribune.
But on the other hand, it’s embarrassing to see such glowing reports about the global service design community juxtaposed against half-page ads for those same companies. And the hagiographic pitch for McDonald’s is a little much.
Still, what’s done is done. And there are some legitimately good articles in the mix. Nick Marsh’s essay on silent designers is a succinct argument for co-design. I’m also happy to see social innovation getting some attention. And despite IDEO’s needlessly snarky ad (“designing services in the days before it had a special name”) their banking case studies are timely examples.
Last but not least the sidebar on service design jargon makes a nice addition to help further the dialog.