Blueprinting vs Customer Journey Mapping

Mel Edwards shares her approach to Customer Journey Mapping and Service Blueprinting along with some nice examples over on her desonance weblog. The detailed posts both do a great job of outlining the techniques and synthesizing material from several different sources (Shostack, et al).

Also be sure to check out her older posts. There’s a thoughtful exploration of service design definitions.




    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s