AIGA Panel Discussion on Service Design

Next month the American Institute of Graphic Arts will be holding a panel discussion on service design here in San Francisco. Hugh Dubberly, Jamin Hegeman and Chris McCarthy will take part in a one and a half hour discussion, along with plenty of crowd participation, moderated by Josh Levine.

Service design is an emerging discipline that is already an integral part of many design practices in Europe, but is only starting to take hold here in the States. Up until now, little attention has been paid to this shift in design thinking, but that’s changing as companies are starting to see the immense benefit of thinking about how their services are crafted and ultimately experienced.

Is service design the next big growth opportunity for designers? Come learn about this nascent field, which aims to analyze, streamline and improve upon the emotional dimensions of a service that, in the end, add up to a great customer experience.

The event will take place on Thursday, September 16th at 7pm at the Center for Architecture + Design in the financial district. Attendance for non-AIGA members is $15.

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