Service Design Sans Celebrity Culture

Tuomo Kuosa explores the lack of celebrity culture in service design from the Nanyang Technological University in Singapore. I’ve noted this cultural phenomenon in the past but his servicedesign.tv post delves into some reasons why “celebrities and stars have no place in service design.”

He quotes Reima Rönnholm who observes that good services are essentially invisible but I’d also suggest that the strong focus on collaborative teamwork and co-design tends to downplay the authorship of any single designer.



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