Richard Buchanan Keynote – COINs and Design Ethos Conference

Last weekend Richard Buchanan from the Weatherhead School of Management at Case Western gave a terrific keynote at the Savannah College of Art and Design to close out the COINs and Design Ethos conferences.

I’ve transcribed the keynote and posted MP3s of the lecture and the question and answer section at the end. There’s also a full video of the event if you’ve got an hour or so to watch.

I’ll have more of a summary later this week. Quite a few topics of interest for service designers (and CMU alumni too).

  1. Kip

    This is great, Jeff. Thank you for posting this.

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