Stockholm Thumb Wrestling
Adam Lawrence seems to have embraced the role of court jester for the Service Design Network. It’s part of the brand he actively cultivates with his rubber chicken prop. The community thumb wrestling war he proposed with Lauren Currie from Snook offered a nice boost of energy near the end of the Stockholm conference and honestly his remote control blimp at SDN San Francisco in 2011 brought down the house.
He’s really good at that type of thing but he’s also written some insightful pieces about customer experience and service design. I’d love to see more of that substance in future conferences.