Anders Frostenson on Three Spaces of Experience Design
Anders Frostenson from Doberman stepped in at the last minute for a substitute presentation on the development of their NYC studio, focused on digital products, service design and innovation capability.
He shared a story about the founding of their NYC studio four years ago. Transplanting a new studio was all about prototyping. They took established methods from their Stockholm studio to develop their new office. They created a three year business plan for expanding to New York, assembled collaboratively on white paper with post-it notes. All 60 people in Stockholm were activated to be part of the decision.
He also shared an example focused on NYC citizen-driven innovation. It involved radical collaboration, innovation tools, guided research and experience prototyping.
Finally, he observed that capacity building is about sharing design culture. Not just tools or methods.