2015 Service Design Awards

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Birgit Mager and Kerry Bodine presented the 2015 awards to kick off the final day of the Service Design Global Conference in NYC.

Birgit helped to launch a service design competition in Switzerland in 1998. But there were not enough examples of practice at the time. The board decided at SDGC14 in Stockholm to launch a new competition for service design for the 30k people affiliated with the SDN.

Award Criteria:

  • Clarity of presentation
  • Relationship between cause and effect
  • Clarity of results
  • Holistic and multi-channel
  • Organizational change

Prototyping for Organizational Change

  • Travellab: Airline Prototyping
  • Thick: Re-imagining Government Services

Results-Driven Service Design

  • Hellon: People’s Pharmacy
  • Designit: Redesigning Breast Cancer Diagnostics

The awards were not just an example of methods, but of the impact of service design. The projects were exhibited in a gallery at Parsons. The winners hail from Finland, Norway and Australia.




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