Sandjar Kozubaev on Transmedia Storytelling for Service Design

Sandjar Kozubaev, a Ph.D student from Georgia Tech spoke on the concept of Transmedia Storytelling and how it might relate to service design.

He began with Henry Jenkins’ concept of Transmedia Storytelling in which integral elements of fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.

  • Spreadabilty/Drillability
  • Continuity/Multiplicity
  • Immersion/Extractability
  • Worldbuilding
  • Seriality
  • Subjectivity
  • Performance

He illustrated these concepts through the books, films and media environment surrounding the Hunger Games franchise.

The idea behind this presentation was interesting, but other than a brief, tantalizing chart, Sandjar failed to draw any substantive parallels between transmedia storytelling and the principles of service design embodied in user centered ideals, co-creation, sequencing, evidencing or holistic scope. This was left as an exercise for the audience.

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